Senior SEM Manager
hace 2 semanas
lastminute.com group is looking for an ambitious and highly motivated Senior SEM Manager to join the team.
The Senior SEM Manager will work closely with the Head of SEM. He/she will be responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.
The Senior SEM Manager will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers. She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects.
Key Responsibilities- Development of customer acquisition strategy across different products for the SEM channel.
- Daily monitoring of sales, profitability, and target tracking.
- Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
- Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
- Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target.
- Monitor competitive metrics (market share, competition) proactively.
- Build, lead, and deploy an effective APP and mobile strategy for the business.
- Development of solutions and automation processes for operational consistency and efficiency.
- Deliver annual forecasts and estimation of targets.
Skills and Experience
- Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
- Advanced Excel skills to interpret and analyze large data sets from multiple sources.
- Very data-oriented, strong analytical and numeracy skills.
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
- Experience in managing large budgets for Paid Search campaigns.
- Good understanding of automated bidding (GoogleAds, SearchAds360, etc.).
- Desire to collaborate with other departments outside of SEM team to enhance paid search campaigns.
- Minimum knowledge of MySQL, BigQuery.
- Understanding of A/B test tools.
- Experience with DSP and DMP / CDP solutions is a plus.
- A good understanding of App Campaigns channel is a plus.
- German, French, or Italian as a secondary language is a plus.
What we offer
- Join a dynamic team in an inclusive-international environment.
- Grow thanks to the career journey and our internal mobility perspective.
- Manage your own schedule thanks to the flexible start and end of the working day.
- Work a shorter working week (36h), of which 4 hours on Friday morning.
- Get focus time for learning, development, and deep work on Friday mornings.
- Enjoy continuous training thanks to our company platform.
- Benefit from employee discounts on travel.
- Receive 2 days off per year for the purpose of volunteering.
- Get free snacks / fruit / hot drinks / water / beverages at our offices.
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