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Media Buyer
hace 2 semanas
Position Summary Our partner, a growing streaming and marketing optimization product company, is looking to add a Senior Media Buyer to their dynamic team. In this role, you will lead the growth and performance of the media buying team, driving customer acquisition through innovative paid media strategies. You will own the full lifecycle of media buying from campaign execution to optimization, ensuring scalable and profitable results. The ideal candidate is a performance-driven, analytical thinker with a passion for digital advertising and a knack for turning data into actionable insights. Experience and Education Bachelor's or higher degree in Marketing, Business, or related experience. 5+ years of experience in media buying, digital advertising, and paid media leadership. Proven track record of scaling campaigns and managing budgets. Experience working in niche entertainment industries (adult entertainment, gambling, nutraceuticals, and/or online dating). Skills and Strengths Media Buying Strategy Media Planning Budget Management Campaign Optimization Real-Time Bidding / Demand‑Side Platform Full-Funnel Fluency (Clicks, LPs, Conversions, Rebills) KPIs (Click-Through Rate, Conversion Rate, Return On Investment) Pixel Integrations Attribution Tools Negotiation Primary Job Responsibilities Develop and manage paid media campaigns to drive profitable customer acquisition for adult entertainment subscription pay sites. Oversee day-to-day operations of paid traffic campaigns across multiple channels. Continuously test and improve campaigns, creatives, and landing pages to maximize ROI. Analyze performance metrics and adjust campaigns in real time to improve outcomes. Negotiate media buys, manage partnerships, and ensure cost-efficient ad placements. Deliver regular performance reports, dashboards, and actionable insights to internal stakeholders or clients. Monitor industry trends, competitor strategies, and emerging platforms to maintain a competitive edge. Mentor junior team members and foster a culture of innovation and results. Seniority Level Mid‑Senior level Employment Type Full-time Job Function Advertising and Marketing Industries: Technology, Information and Media and Advertising Services #J-18808-Ljbffr
