SEO/GEO Manager

Company Description At QIMA, we are on a mission to help our clients make products consumers can trust. We have developed compliance solutions for testing, inspection and certification (TIC) that enable supply chain agility, sustainability and product innovation. Our services are used by 30,000 businesses globally in the consumer products, agri-food and life sciences industries. Backed by more than 6,000 dedicated Qimates worldwide, we bring local expertise and tailored support to every client. What truly sets us apart is our unique culture of relentless care for our clients, and a commitment to offering intuitive solutions that blend deep tech and human intelligence; this is how QIMA continues to disrupt the Testing, Inspection and Certification industry. Job Description QIMA is transforming its marketing organization into a modern, high-performing growth engine, with performance marketing, data, and scalability at its core. In this context, we are looking for a SEO Manager to play a central role in this transformation by leading QIMA's global organic growth strategy across all divisions. This role will drive the shift from an agency-led model to strong in-house SEO ownership, ensuring performance continuity while building long-term internal capability across regions and teams. You will be accountable for driving organic lead generation, strengthening high-intent visibility, and delivering measurable contribution to the sales pipeline through structured, scalable SEO frameworks. You will work closely with Product Marketing, Content, Paid Media and Web UX & CRO managers to ensure organic search fully supports QIMA's inbound growth. Key Responsibilities: Define, execute, and continuously optimize QIMA's global SEO strategy to maximize impact, covering onpage and off-page SEO, website optimization, link-building initiatives, and clear playbook, based on latest best practices and industry standards. Drive qualified organic lead and pipeline growth on priority services, with a strong focus on high-intent and revenue-driving keywords. Lead keyword mapping and content gap analysis by product, division, market and buyer intent. Optimize existing content and work closely with copywriters to recommend and implement changes to landing pages based on performance, intent, and conversion data. Collaborate with the Analytics & Attribution team to develop and optimize SEO performance dashboards (rankings, traffic quality, pipeline influence). Contribute to authority-building initiatives (thought leadership content, long-term keyword strategies, YouTube and video SERP exploration). Enable and train internal stakeholders (content creators, marketers) on SEO best practices and frameworks. Shaping AI frameworks and leveraging AI agents for SE Qualifications To succeed in this role, you should have: Strong understanding of search intent, content strategy, and technical SEO fundamentals. Excellent analytical skills with the ability to translate data into clear prioritization and action. Proven experience aligning multiple stakeholders and execution teams in a global environment. Ability to connect SEO performance to tangible business outcomes (pipeline, lead quality, revenue).  Strong communication and collaboration skills to translate global SEO strategy into effective execution at the division level within a matrixed, international organization. Fluency in English (additional languages are a plus). Education & Experience: Master's degree in marketing or equivalent practical experience 3-5 years of SEO experience, including ownership of SEO strategy in complex, multi-market or multi-division organizations. Hands-on experience with SEO and analytics tools (e.g., Ahref, SEMrush, Google Search Console, Google Analytics, Google Tag Manager). Proven experience leading global or regional SEO initiatives and linking performance to business impact. Experience in building or actively using AI agents is a strong plus  Additional Information If you're passionate about people and operations management, excel in multicultural environments, and are inspired to develop skills in performance management within a rapidly evolving landscape, we'd love to hear from you Please send your CV in English. Department: Marketing Workplace Type: Hybrid City: Paris