Senior Consultant Senior SEO

hace 1 semana

Madrid, Madrid, España frog A tiempo completo

At
frog - part of Capgemini Invent
we help businesses transform their customer experience. As an integral part of frog Customer First community within Capgemini Invent, you will help our clients towards transformations related to digital marketing strategies.
We are looking for Consultants with experience in SEO & GEO

Key Responsibilities

  • Conduct technical, semantic, and structural SEO audits.
  • Perform competitive analysis and segmented keyword research.
  • Optimize metadata, headings, URLs, information architecture, and internal linking.
  • Design off-page strategies, including link building, partnerships, and social signals.
  • Implement GEO / LLMO methodologies to enhance visibility in generative search engines.
  • Define semantic tagging guidelines and structured data frameworks.
  • Create or oversee AI‑optimized content production.
  • Build SEO/GEO dashboards and track key performance indicators.
  • Analyze performance using professional SEO tools.
  • Identify optimization opportunities based on algorithm updates and industry evolution.

Skills, Abilities, and Competencies

  • Strong expertise in technical SEO and web architecture.
  • Advanced capability in semantic analysis and content structuring.
  • Proven ability to diagnose complex indexability issues.
  • Expert knowledge of SEO auditing and analysis tools.
  • Proficiency in optimization for generative and AI‑driven search engines.
  • Strategic mindset for designing acquisition and visibility plans.
  • Clear communication skills for both technical and non‑technical teams.

Job Requirements

Mandatory

  • Proven experience in technical and semantic SEO.
  • Advanced knowledge of indexability, performance optimization, and site architecture.
  • Proficient use of Google Analytics, Google Search Console, and SEMrush.
  • Experience with international SEO and hreflang implementations.
  • Relevant certifications (when applicable).

Nice to Have

  • Experience with AEM (Adobe Experience Manager) and enterprise platforms.
  • Knowledge of GEO / LLMO methodologies.
  • Experience managing large‑scale SEO projects.
  • Knowledge of structured data and schema markup.

Relevant Experience

  • Leadership of SEO projects in complex industries.
  • Development of search‑ and AI‑optimized content.
  • Technical SEO audits and optimization roadmaps.
  • International SEO strategies.

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