Senior Marketing Manager

Senior Marketing Manager - SMB (Small and Medium Businesses)Join to apply for the Senior Marketing Manager - SMB role at Alan.You. Better. With Alan. Alan's vision is to make prevention the new norm of care for all.Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.By connecting all aspects of care – private, public, and direct to consumer – we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives.We partner with 35K+ companies of all sizes, serving more than 1M+ members, and have reached 680M+ in ARR. Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada.People joining Alan are guided by cultural values: "Mission is the boss", "Member & customer‑led", "Champions of excellence", etc.⭐️ The Senior Marketing Manager SMB role ⭐️Our Small and Medium Business (SMB) segment represents half of Alan’s portfolio. You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal. This role combines strategic ownership with hands‑on execution. You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.Key responsibilitiesStrategy: define the end‑to‑end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short‑term and long‑term.Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies.Data: continuously improve tracking and analytics, set targets and KPIs for engagement.Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness.Influence product roadmap: surface segment‑specific feature requirements and align product evolution with admin needs.Cross‑functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets.Renewal ownership: shape the renewal strategy – define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints.Engagement campaigns: design and execute year‑round campaigns (medical inflation, prevention, contract management, etc.) and lead go‑to‑market for major product launches.Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in‑product notifications).⭐ Is it you we’re looking for? ⭐5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing.Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems.Strategic thinker with strong execution skills: comfortable moving from strategy to hands‑on campaign building.Data‑driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate.Customer‑centric: you regularly talk to customers and use their voice to inform your work.Entrepreneurial mindset: self‑starter who thrives in a fast‑moving environment and can manage ambiguity.Strong collaborator: able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies.Full French and English fluency (written and spoken).Perks & BenefitsFair rewards: generous equity packages complement your base salary, for permanent contracts only.Flexible Office: amazing office space at our HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.All the tools you need: top of the range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones.Flexible vacation policy and flexible working hours.Delightful healthcare insurance: extremely comprehensive health insurance – 100% for you and your children, 90‑100% for partners depending on your country (permanent contracts only).Transport: country‑specific commuter benefits.Learning & Training opportunities: a highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.Personal growth through coaching: every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan’s values to develop their full potential.Parental leave: extended parental leave for all new parents, for permanent contracts only.#J-18808-Ljbffr