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Madrid, España AUTO1 Group A tiempo completoEste anuncio de empleo no está disponible en español. Company Description Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as...
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Senior ATL Marketing Manager
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madrid, España Vendez votre voiture A tiempo completoCompany Description Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe. As our Senior...
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Madrid, España Vendez votre voiture A tiempo completoCompany DescriptionAre you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe. As our Senior...
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Madrid, España Vendez votre voiture A tiempo completoCompany Description Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe. As our Senior...
Senior ATL Marketing Manager
hace 2 horas
Overview Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe.As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.Your new Role Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives.Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools.Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders.Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery.Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts.Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.Your Skills 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment.Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage.Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns.Extensive experience in managing agency and media supplier relationships at a senior level.Outstanding communication and presentation skills; fluency in English is essential.Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable.Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset.High motivation, adaptability, and a commitment to challenging the status quo and driving innovation.Once a unicorn, now a listed public company, be part of our success storyMore than 90 different nationalities make up a truly international and diverse working environmentStay Mindful We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to HeadspaceJoin us, in building the best way to buy and sell carsApply by uploading your CV in English with a note of your earliest starting date and your salary expectations.At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.Complete your job application by uploading your CV at the top of this application form. You can upload additional attachments, such as a cover letter or portfolio at the bottom.What are your salary expectations? (gross / per year) (EUR)What is your preferred starting date? optionalI hereby agree, that my application will be processed by AUTO1 Global Services GmbH & Co. KG and will be forwarded to the respective company of the AUTO1-Group that awards the respective job, I am applying for.*I hereby agree, to be part of the talent communities for future career opportunities and to receive regular email updates on open positions.Further information about the handling of your data can be found here .#J-18808-Ljbffr
