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Community Manager

hace 2 meses

Barcelona, Barcelona, España Accor A tiempo completo

About the Role

We are seeking a highly skilled Community Manager to join our pre-opening team at Accor. As a key member of our marketing team, you will support the Director of Marketing in developing and implementing a comprehensive marketing strategy that showcases the essence of our luxury hospitality brand.

Key Responsibilities

  1. Develop and Execute Digital Marketing Campaigns

Design and implement paid media campaigns across various digital channels to promote our hospitality establishment's offerings and drive conversions.

Collaborate on Integrated Marketing Initiatives

Work closely with the marketing team to create cohesive campaigns that combine social media, influencer partnerships, and paid media efforts to achieve our marketing objectives.

Optimize and Analyze Campaign Performance

Monitor and optimize paid media campaigns to maximize ROI and reach target KPIs such as click-through rates and conversion rates.

Ensure Brand Consistency

Ensure consistency in messaging and branding across all digital channels, including social media, influencers, paid media, and e-retail.

Stay Up-to-Date with Industry Trends

Stay informed about the latest trends and technologies in digital marketing, e-commerce, and influencer marketing to stay ahead in the competitive hospitality industry.

Define and Track Key Performance Indicators

Define key performance indicators (KPIs) for each aspect of the digital marketing strategy, such as social media engagement rates, influencer reach, e-retail conversion rates, and PR campaign success metrics.

Build and Manage Influencer Relationships

Identify and build relationships with influencers whose values and audience align with our hospitality establishment's brand image.

Collaborate on Influencer Partnerships

Collaborate with influencers on PR campaigns that generate positive media coverage and brand mentions across digital platforms.

Coordinate Influencer Events

Coordinate influencers at events, collaborations, and press opportunities to generate buzz and increase brand awareness along with the Lead Brand Ambassador.

Monitor and Leverage Influencer Content

Monitor influencer partnerships to ensure they are aligned with our establishment's messaging and goals, and leverage influencer content for public relations efforts, such as press releases, media pitches, and brand storytelling.