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Product Marketing Manager
hace 2 meses
We are seeking a highly skilled Product Marketing Manager to join our team at Canonical. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive growth and adoption of our IoT products.
Key Responsibilities- Develop go-to-market plans and execute marketing campaigns to promote our IoT products
- Lead content dissemination planning, campaign development, and product launch planning
- Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base
- Collaborate with demand generation teams to create and improve strategies that drive traffic to our content and optimize marketing funnels
- Work with other teams to plan events, webinars, and support paid and social media promotion
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns
- Monitor the competitive landscape to define product positioning that differentiates
- Passion for IoT and some exposure to the embedded space
- Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
- Conversant in go-to-market strategies and methodologies
- Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
- Growth mindset - someone who is not afraid to think big and take on risk
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.