Data and AI Product Marketing Specialist
hace 3 semanas
Moffatt & Nichol is a leading global infrastructure advisor specializing in the planning and design of facilities that shape and serve our coastlines, harbors, and rivers.
With a commitment to design innovation since 1945, Engineering News-Record (ENR) has ranked the company No. 1 in Marine and Port Facilities and among the Top 50 Designers in International Markets.
Job SummaryWe are seeking a Technology Marketing Manager to lead the creation and delivery of marketing campaigns for our software solutions.
As a key member of our Marketing team, you will collaborate with our team of software developers, product managers, and data scientists to promote our products.
Key Responsibilities- Research market trends in maritime supply chain logistics and identify client needs, solution gaps, and business objectives.
- Work with the software development team, product managers, and marketing team members to develop a go-to-market strategy.
- Plan and implement marketing campaigns to increase brand awareness and anticipate client pain points.
- Develop and deliver content marketing, advertising, and product positioning plans to define necessary marketing activities to acquire new and retain existing clients.
- Support client onboarding experience and work with the Vice President, Marketing to plan, allocate, and control marketing campaign and product launch budgets.
- Oversee and participate in day-to-day promotional activities, including website content, SEO, thought leadership articles and white papers, social media, conference presentation materials, and other collateral.
This role requires in-depth knowledge of technology market dynamics, competitive landscape, and best digital marketing practices.
You will be most suited for this role if you have a background in maritime supply chain logistics technology product marketing.
We offer a dynamic and collaborative work environment, and we are committed to helping our employees grow and develop their careers.
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