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Consumer Experience Manager

hace 1 mes

Barcelona, Barcelona, España Japan Tobacco International A tiempo completo
Job Title: Consumer Experience Manager

At Japan Tobacco International, we're seeking a highly skilled Consumer Experience Manager to drive our CX programs for RRP brands. As a key member of our team, you'll be responsible for setting the fundamentals for the activation of our brand to deliver a superior consumer brand experience in the assigned market.

Key Responsibilities:

  • Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer.
  • Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey.
  • Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders, securing optimal resource allocation in line with defined budget and brand guidelines.
  • Design detailed briefings for agencies involved in CX platforms.
  • Ensure alignment with various internal departments engaged in the projects and CX platforms, maintaining excellence in implementation, adhering to timelines and evaluating KPIs to ensure optimal performance.

Requirements:

  • Bachelor's degree or equivalent education in Marketing, Business Administration, or Economics.
  • +5 years relevant experience in defining and building brand activation, marketing, or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP).
  • Experience in consumer activation in horeca, festivals, and partnerships.
  • Fluency in English and Spanish.
  • Excellent working knowledge of MS Office, particularly PowerPoint and Excel.