Growth Marketing Specialist
hace 4 semanas
About the Role
Gray Matter is a Startup Studio that focuses on B2B SaaS and AI, with roots in Copenhagen and Barcelona. We're passionate about building a company that utilizes AI to help people in their work life. Our goal is to empower individuals and organizations to achieve greatness through exceptional software.
The Situation
Gray Matter is initiating a 5-day growth sprint aimed at scaling a Simple, Lovable, and Complete (SLC) GenAI SaaS product. This intensive session is designed for growth marketers who excel in fast-paced environments, enjoy creative problem-solving, and have a passion for driving user acquisition and market expansion.
Responsibilities
As a growth marketer, you will work with our team to understand the product and target market, developing initial growth hacking strategies and setting up campaigns. You will monitor and analyze the performance of your strategies, adjusting tactics in real time to maximize growth and reach. Finally, you will evaluate the sprint's results, gathering insights and preparing a roadmap for scaling the product's growth post-sprint.
Requirements
• 5+ years of experience in growth marketing, with a strong portfolio of growth strategies and results.
• Proficiency in marketing software (e.g., HubSpot, Google Analytics, SEMrush) and platforms (e.g., Google Ads, Facebook Ads).
• A strong interest and passion for growth marketing, with a keen eye for identifying and exploiting market opportunities through innovative tactics.
• Experience in product marketing, developing and executing marketing campaigns that effectively communicate product value from concept to customer.
• Curiosity and a growth mindset, driving you to constantly explore new marketing channels and technologies.
• The ability to work effectively in a team setting, adapt quickly to changes, and deliver impactful marketing results within tight deadlines.
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