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PR Specialist
hace 2 meses
We are seeking a highly skilled PR Specialist to join our Marketing Department at BYD Europe. As a key member of our team, you will be responsible for building and maintaining strong relationships with media agencies, press, and local institutions to drive brand visibility and sales in the European market.
Key Responsibilities- Develop and execute comprehensive PR campaigns to enhance brand presence and market share in Europe.
- Write and distribute press releases, coordinate with PR agencies to ensure timely and effective dissemination.
- Maintain and nurture strong cooperative relationships with press, media, and key opinion leaders (KOLs); manage PR communication resources and channels.
- Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.
- Collaborate on European PR events and activities as needed, ensuring the brand's presence and positive reception.
- Organize and manage media test drives, ensuring smooth coordination with press, media, social media influencers, and leasing companies.
- University Degree in Communications, Media Studies, Marketing, or Public Relations.
- Solid Experience in the Automotive industry or Branded Public Relations field.
- 3+ years of experience in roles related to PR & Communications.
- Excellent Digital Tools knowledge.
- Customer-oriented mindset.
- Excellent cross-culture communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open-minded.
- Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
- Effective and eloquent communicator in Spanish and Chinese is mandatory (Other European languages would be a plus).
BYD Europe is a leading provider of new energy vehicles, rechargeable batteries, solar panels, energy storage systems, and related after-sales services. Our mission is to build a zero-emission future that reconnects humanity with nature and a World of clean air.
