Marketing & Communications Specialist (Chinese Speaker)
hace 1 mes
About the Role:
As a Marketing & Communications Specialist at Byd Europe, you will be responsible for building the brand and driving sales in the local market. You will work closely with the Marketing & Communication Manager and build solid relationships with media agencies, press, local institutions, and support the dealer network.
Key Responsibilities:
Execute national advertising and PR campaigns
Implement marketing plans aligned with the European Marketing and PR Team
Maintain good cooperative relationships with press, media, digital influencers, etc.
Ensure visibility of brand and product stories through various media channels
Monitor public opinion and ensure test drive facilities for press, media, social media influencers, and leasing companies
Actively engage and collaborate on European events and activities as needed
Cooperate with the company's project and promote PR events and content, analyzing the effect of activities and integrating information feedback into the activity process
Requirements:
University degree in Marketing, Sales, or commercial disciplines
Solid experience in the Automotive industry or Branded Public Relations/Communication field
3+ years of experience in roles related to PR & Communication management in Automotive business
Excellent digital tools knowledge
Customer-oriented mindset
Excellent communication and interpersonal skills
Ability to prioritize and work proactively with efficient time management skills
Resilient and open-minded
Results-oriented, with the ability to work to deadlines and motivated to get results
Effective and eloquent communication in Chinese, English, and Spanish (Other European languages would be a plus)
What We Offer:
A dynamic and collaborative work environment
Opportunities for professional growth and development
Competitive salary and benefits package
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