CRO Product Manager
hace 2 semanas
Gartner Digital Markets is a business unit within Gartner, empowering organizations to accelerate growth by embracing the right technology and services.
As the world's largest platform for finding software and services, with over 100 million annual visitors across four buyer destinations, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market.
Job SummaryWe are seeking an exceptional Conversion Rate Optimization (CRO) Product Manager to join our team, managing all paid marketing traffic for the Gartner Digital Markets websites, including Capterra, Software Advice, GetApp, and UpCity.
Key Responsibilities- Lead CRO initiatives and drive the enhancement of our paid landing page experience through a structured test-and-learn approach.
- Brainstorm, prioritize, define requirements, oversee development, launch tests, analyze outcomes, and make data-driven recommendations.
- Serve as the vital link between marketing channels and our product/engineering/UX teams, spearheading our hypothesis-driven testing strategy.
- CRO expertise with 3+ years of experience and a proven track record of boosting conversion rates, improving user experience, and meeting monthly and quarterly performance targets.
- Project management and execution experience, consistently driving projects and executing through cross-functional teams to deliver improvements to conversion rate, revenue, profit, quality, user experience, and more.
- Significant experience with major testing platforms, such as Optimizely, Optimize 360, Adobe, or Visual Website Optimizer, along with familiarity with Google Ads, customer data platforms, and marketing automation tools.
- Top analytical skills with the ability to analyze large data sets and optimize the conversion funnel, proficiency in Google Analytics 4 (GA4), and familiarity with other analytics platforms.
- Foundational understanding of frequentist and Bayesian statistical models to effectively interpret test results and make data-driven decisions.
- Understanding of advertising technology, including cookies, first-party vs third-party data, conversion pixels, audiences, and the future of privacy and its impact on CRO.
- Ownership and strategist traits, with at least 1-2 years of experience driving CRO growth initiatives and working with cross-functional groups to deliver on goals.
- Thirst for overachieving, with a risk-taking mindset and a passion for product responsibilities.
- Limitless growth and learning opportunities.
- A collaborative and positive culture, with a diverse team of professionals.
- A chance to make an impact, with your work contributing directly to our strategy.
- Frequent social activities and a hybrid work environment.
- New offices in the 22@ district of Barcelona, with a range of benefits and perks.
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