Data Science Optimization Manager
hace 1 mes
We are unlocking human potential through learning at Preply, a leading EdTech company.
We believe that learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This enables us to deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.
Meet the team
Our data science organization is growing rapidly, with a mission to enable high-quality decision-making throughout the company - in product, business, and platform teams. We use analysis, experimentation, causal inference, and machine learning techniques to drive our work. We are uniquely positioned to use data to inform better decisions and improve data literacy across Preply.
Visit our Preply Technologies page to learn about the technologies we use.
Job Description:We are seeking an experienced Data Science Optimization Manager to join our team. The successful candidate will be responsible for developing analysis, frameworks, and tools to optimize marketing channels, shaping our bidding strategy, analyzing campaign performance, and providing actionable insights to refine targeting and maximize ROI. They will also review and redefine critical metrics to track paid marketing program performance, advise on how to integrate these into marketing attribution, and enable quick and flawless experiment design and evaluation.
The ideal candidate will have 3-4 years' experience managing a Data Science and Analytics team focusing on Performance Marketing Optimization. They should be experienced working closely with GAds, Meta, Bing, TikTok bidding ecosystems, and have a strong background in SQL and Python programming. A creative mindset, proactive attitude towards new solutions, strong problem-solving skills, and excellent written and verbal communication skills in English are essential.
Key Responsibilities:- Develop analysis, frameworks, and tools to optimize marketing channels
- Shape our bidding strategy and analyze campaign performance
- Provide actionable insights to refine targeting and maximize ROI
- Review and redefine critical metrics to track paid marketing program performance
- Advise on how to integrate these metrics into marketing attribution
- Enable quick and flawless experiment design and evaluation
- A competitive financial package with equity, leave allowance, and health insurance
- A generous monthly allowance for lessons on Learning & Development budget and time off for self-development
- An open, collaborative, dynamic, and diverse culture
- A relocation package to join us in Barcelona (if not already based there)
- Access to free mental health support platforms
- Access to Gympass-partnered wellness and gym centers in Spain
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries
We are committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. We welcome applications from candidates who share our values and passion for education.
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