Global Head of Digital Marketing Lead
hace 1 mes
Role Overview:
Criteo is seeking a seasoned Digital Marketing Director to lead our global demand generation efforts. As a key member of our marketing team, you will be responsible for developing and executing digital strategies that drive brand awareness, generate pipeline, and accelerate revenue growth.
Key Responsibilities:
- Lead a team of demand generation managers and performance marketers to develop and execute multi-channel demand generation programs.
- Oversee SEO, SEM, email marketing, and paid social efforts to maximize brand presence and market penetration.
- Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns.
- Focus on revenue impact over lead metrics and work closely with analytics and digital teams to interpret data and translate insights into actionable strategies.
- Recruit, mentor, and lead a talented team of demand generation and performance marketing experts.
Requirements:
- Extensive experience leading demand generation in a B2B tech environment.
- Deep understanding of how to leverage digital channels and AI to fuel brand amplification and drive revenue.
- Experience in ABM strategy and execution, with knowledge of the latest trends and best practices.
- Proficiency in key digital channels such as SEO, SEM, Paid social, email, and owned media properties.
- Familiarity with tools like 6sense, Demandbase, Analytic platforms, Google Ads, and others.
Why Criteo:
Criteo is a global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes. We value diversity, equity, and inclusion and strive to create a workplace where everyone feels welcome and empowered to succeed.
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