North America Demand Generation Strategist
hace 3 semanas
About Agorapulse
A European leader in social media management, we empower businesses to succeed in the digital world. Our platform offers cutting-edge solutions for social media management, enabling our clients to engage with their audiences effectively and drive meaningful results.
Job Description
We are seeking a skilled Demand Generation Manager - North America to drive lead acquisition and revenue growth in the region. As a key member of our team, you will be responsible for creating targeted campaigns and optimizing marketing operations to contribute to business success.
The Missions
Your primary goal is to deliver high-quality leads to the sales team. You will work closely with sales to ensure that the leads you generate meet their expectations and are valuable for conversion. Actively reviewing and validating lead quality will be key to your success, along with maintaining accountability for pipeline metrics to ensure leads progress smoothly through the funnel.
Key Responsibilities:
• Develop and execute multi-channel campaigns (email, social media, paid media, events) to generate high-quality leads for the North American market.
• Support the development and execution of an Account-Based Marketing (ABM) strategy, targeting mid-market and enterprise accounts.
• Collaborate closely with sales to align on lead generation goals, optimize handoff processes, and ensure leads are converted into new opportunities.
• Analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue.
• Manage regional events and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth.
• Work with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our CRM.
About You
You are the ideal candidate if you are a marketing operations pro with a strategic mindset. You understand the marketing funnel and are proficient in using automation tools to drive scalable results. Your ability to create and execute demand generation strategies that align with Agorapulse's growth goals makes you a great fit for this role.
Salary
This role comes with a competitive salary of $95,000 per year, reflecting the level of expertise required to excel in this position.
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