Digital Campaign Strategist
hace 7 días
Job Description:
The Role
As a Senior Salesforce Marketing Cloud Campaign Consultant, you will be considered an expert by your peers and clients in Salesforce Marketing Cloud. Your primary responsibility will be to provide excellence in campaign process, campaign execution, and recommendations internally and for our clients.
You will own campaign process best practices, act as a go-to person for more junior team members, and complete tasks that make up campaign migration or implementation deliverables, including journey design, build, and monitoring.
About the Job
In this role, you will lead on client campaign delivery engagements, offering support in the following areas:
- Campaign execution – independently document, build, test, QA, deliver, and handover campaigns
- Campaign design – offer practical advice regarding campaign lifecycle decisions for both peers/colleagues and clients
- Governance and control – manage and execute deliverables with competence and confidence, always looking out for improvements to quality assurance and governance processes
- Training – delivering hands-on and virtual training sessions, supporting workshops, participating in knowledge sharing sessions
- Best practice consultancy – stay on top of industry news, optimization techniques, controls, measurement, DPA, and privacy, GDPR
- Migration and Implementation planning – working as part of a larger campaign team to prepare materials, campaigns, and other deliverables for migration
- Data design – act as a campaign data SME during workshops, meetings, and day-to-day activities, continuously looking for ways to utilize clients' data to achieve streamlined and efficient journeys
About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. We call it 'people-based' marketing, and with over 25 years of experience, we are proud to be recognized as a global leader.
Salary Information:
We are offering a competitive salary of around £60,000 per annum, plus benefits such as private medical insurance, company pension, life insurance, and other corporate benefits.
About the Team:
Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
What We Are Looking For:
Good knowledge of campaign automation tools and a minimum of 2 years experience with SFMC. 3+ years experience in the field of CRM campaign management, able to own and complete multiple complex campaigns to the highest standard. Proficiency with understanding data, knowledge of HTML, excellent communication and problem-solving skills, competent in managing client communications and expectations, capable of leading a training session with junior team members.
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