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Digital Media Strategist

hace 2 meses

Barcelona, Barcelona, España Starcom A tiempo completo

Job Overview

At Starcom, we're seeking a highly skilled Digital Media Planner to join our team. As a Digital Media Planner, you will play a critical role in assisting our digital media strategy development for top-tier clients.

Key Responsibilities

  • Develop and manage digital media plans, negotiating and purchasing media to meet client objectives.
  • Manage the day-to-day implementation and optimization of campaign activities, ensuring seamless execution and maximum ROI.
  • Oversee campaign authorizations, budgets, and reconciliation processes, maintaining accurate records and ensuring timely payments.
  • Build and maintain strong relationships with digital media publishers, negotiating rates and terms to secure optimal media buys.
  • Analyze research data and media/marketing information, providing actionable insights to clients and informing strategic campaign decisions.
  • Monitor and assess ongoing campaign performance, identifying areas for improvement and implementing data-driven solutions.
  • Collaborate with cross-functional teams to develop and execute comprehensive media plans, ensuring alignment with client goals and objectives.

Requirements

  • Bachelor's degree in Advertising, Marketing, or a related field.
  • 3-5 years of experience in digital planning, with a proven track record of success.
  • Excellent English language skills (B2 or higher).
  • Proficiency in digital planning tools, including Campaign Manager, Integral Ad Science, GFK, and Excel.
  • Knowledge of Google Analytics is a plus.
  • Strong written and verbal communication skills, with the ability to craft clear, compelling, and persuasive client reports.
  • Ability to work in a fast-paced environment, prioritizing multiple tasks and deadlines while maintaining attention to detail.