Senior Product Marketing Manager

hace 4 semanas

Barcelona, Barcelona, España Benevity A tiempo completo
Drive Product Demand and Elevate Market Position

Benevity, a leader in corporate purpose software, is seeking a passionate and results-driven Senior Manager of Product Marketing to elevate our market position and drive product demand. As a key member of our team, you will use your global B2B SaaS experience to develop and execute go-to-market plans, define sales strategies, identify key markets, and collaborate on growth strategies.

Key Responsibilities:
  • Collaborate with Product and Marketing teams to develop and execute product marketing plans that achieve business goals for Benevity's products and solutions.
  • Manage marketing for a portfolio of products, including go-to-market strategies and launches.
  • Lead a collaborative go-to-market process with Product, Marketing, Sales Enablement, Sales, and Client Success teams.
  • Create monetization opportunities by developing effective messaging, positioning, packaging, and pricing.
  • Partner with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales, and Client Success teams to bring products to market effectively.
  • Refine pricing and packaging strategies for all products, including new launches, promotions, and deal desk approvals.
  • Ensure integration with Product, Sales, and Marketing to align product truth, positioning, messaging, value creation, and merchandising.
  • Align positioning and messaging with a content strategy to improve sales conversion.
  • Provide market insight to the Product team and support communicating the product roadmap and vision.
  • Engage with clients and Sales to refine messaging, positioning, and enablement tools.
  • Collaborate with Enablement to develop training materials for both internal teams and clients.
  • Inspire internal teams with new product developments and launches.
  • Improve operations by setting clear objectives, tracking performance, and measuring impact.
Requirements:
  • 8 years of experience in product marketing and/or product management in B2B SaaS solutions.
  • Ability to execute strategies and projects cross-functionally and on time.
  • Proven success in global markets and nurturing markets at different maturity levels.
  • Experience leading a team of product marketers in a high-growth environment.
  • Successful track record of launching differentiated B2B products and services.
  • Expertise in SaaS pricing and packaging strategies to drive revenue growth.
  • Experience introducing new products across various markets and geographies.
  • Strong strategic planning, execution, and measurement skills.
  • Excellent collaboration and influence skills across functions.
  • Experience with B2B companies transitioning to enterprise SaaS is a plus.
  • Exceptional communication skills with diverse audiences, including C-level executives, analysts, clients, prospects, and internal teams.
  • Driven to understand and solve client needs, distilling information into insights and aligning the organization.
  • Results-oriented and resourceful.
  • Strong organizational skills, independent thinking, and flexibility.

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