Head of Marketing Southern Cluster

hace 2 semanas

Madrid, Madrid, España Mygwork A tiempo completo
Job Title: Head of Marketing Southern Cluster

This role is with Baxter International Inc, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. We are committed to making employment opportunities available to all qualified applicants without regard to gender, race, age, disability, colour, nationality, ethnic or national origin, marital status, sexual orientation, responsibility for dependents, religion or trade union membership.

About the Role

We are seeking an experienced and versatile Senior Marketing Manager who will be responsible for driving marketing programs and commercial execution for the Southern Cluster Europe (Spain, Portugal, Italy and Greece) region. The role will operate solidly within the Southern Cluster structure alongside other cluster and regional stakeholders such as Medical/Clinical, Finance, Training & Education, Comm Ex, Supply Chain, R&D, RA, Market Access, Digital Marketing, GPR, etc as well as the Renal EMEA team to ensure that Baxter's regional team has a clear direction plus effective traditional and digital tools/programs with which they can approach healthcare professionals/payers in this new virtual setting.

Key Responsibilities
  • Act as primary Southern cluster contact point for marketing Europe
  • Establish and lead regional strategy and business focus areas, ensure country alignment to regional strategy/priorities (eg launches, business/product positioning and messaging), course correct in a timely manner if needed
  • Own launch execution readiness, effectiveness and compliance, identify root causes behind gaps in new launch performance and drive enhancements to plans
  • Analyze cluster and country business performance and recommend enhancements or corrective actions to plans and capabilities
  • Lead cluster-wide activities (campaigns, congresses, peer-to-peers, market development) and lift / shift positive successes across markets to drive profitable revenue growth
  • Articulate cluster needs, Voice of Customer (internal/external) and market intelligence to GBU and/or to relevant regional/country stakeholders
  • Liaise effectively with Kidney EMEA team and countries and across multiple functions such as Commercial Excellence (incl Pricing), Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training
  • Gather cluster inputs for Target Product Profiles (TPP) and coordinate financial business case process
  • Provide data and insight, make recommendations for on-market product introductions (expansion) and effectiveness to optimize the portfolio in-country growth and profitability
  • Supports quality growth of key revenue generators in WEU region with specific focus on remote selling and driving product penetration, routine-use as well as new product introduction with digital formats leveraging its strong differentiation
  • Helps ensure best of class launch execution
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Guide countries in development of the annual commercial BaxP plan that is aligned to the regional segmentation framework
  • Build lasting relationships with key opinion leaders and gain insights from them for use in developing novel segmentation, targeting and positioning of the products
  • Provide product, technical and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives and distributors
  • Ensure adherence to pricing strategies for assigned product lines
Requirements
  • Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required; familiarity with Surgery and/or Operating Theatre environment Nephrology is a clear advantage
  • University degree: Master's/ PhD degree, MBA is a plus
  • Demonstrated record of success in driving new product sales
  • Background in strategic planning and business development helpful
  • Preferably training and experience in Digital Marketing with performance history
  • Analytical skills with business acumen: Strong strategic thinking coupled with strong execution skills
  • Top communicator, influencing, negotiation and collaboration skills as well as critical thinking & project management skills cross-culturally
  • Proven track record of operating successfully in a matrix, cross functionally and in geographically disperse team environment
  • Ability to embrace and adapt to change, to manage and succeed in ambiguity
  • Knowledge in various of the following disciplines: Market Research, Segmentation, Targeting and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans
Equal Employment Opportunity

Baxter is an equal opportunity employer and is therefore firmly committed towards making employment opportunities available to all qualified applicants without regard to gender, race, age, disability, colour, nationality, ethnic or national origin, marital status, sexual orientation, responsibility for dependents, religion or trade union membership.

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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