Oncology Brand Lead

hace 3 días


Madrid, Madrid, España Takeda A tiempo completo
About the Role

We are seeking a highly skilled and experienced Brand Strategy Specialist to join our team at Takeda. As a key member of our marketing area, you will be responsible for developing and executing brand strategy to maximize customer engagement and drive business growth.

Key Responsibilities
  • Strategic Planning: Establish guidelines to ensure the success of our products through excellent knowledge of the product, market, and customer insights.
  • Brand Strategy Development: Define and implement brand strategies and tactical plans, coordinating with cross-functional teams to ensure alignment and synergies.
  • Campaign Development: Plan, identify, and develop omnichannel campaigns that include adapted messages for different channels aligned with the brand strategy.
  • Customer Management: Serve as a reference for national and international key customers, ensuring synergies between therapeutic areas.
  • Compliance: Ensure all activities comply with applicable external and internal regulations.
Requirements
  • Education: Master's degree in Health Science or related field.
  • Experience: 5+ years in marketing area in Life Sciences/Pharmaceutical Sector.
  • Skills: Digital marketing specialization, knowledge of Veeva Vault, Adobe (Target, Campaign, Analytics), Google Analytics, Google Optimizer, and Canvas.

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