Digital Marketing Manager

hace 5 días


Madrid, Madrid, España Atida | Mifarma A tiempo completo
About the Role

We are seeking a highly skilled Digital Marketing Manager to lead our performance advertising efforts. As a key member of our team, you will be responsible for managing Google Advertising campaigns, including SEM and Display ads.

Your primary objective will be to expertly manage performance campaigns, ensuring optimal results and growth. To achieve this, you will conduct A/B testing, analyze campaign performance, and optimize based on findings.

You will also analyze and interpret campaign data to provide valuable insights and recommendations to the team and senior management. Additionally, you will manage and optimize other performance channel strategies, such as affiliate marketing.

This role requires collaboration with cross-functional teams to align campaign strategies and goals across the organization. You will monitor industry trends and competitor activities, making necessary adjustments to marketing strategies.

With a focus on adhering to budgets while forecasting and tracking key account metrics, you will play a crucial role in driving business growth and success.

Key Responsibilities:

  • Manage Google Advertising campaigns, including SEM and Display ads.
  • Conduct A/B testing and analyze campaign performance to inform optimization decisions.
  • Analyze and interpret campaign data to provide actionable insights and recommendations.
  • Manage and optimize other performance channel strategies, such as affiliate marketing.
  • Collaborate with cross-functional teams to align campaign strategies and goals.
  • Monitor industry trends and competitor activities to inform marketing strategy adjustments.
  • Adhere to budgets while forecasting and tracking key account metrics.


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