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Conversion Rate Optimization Specialist
hace 1 mes
About the Role
The Conversion Rate Optimization Specialist will play a key role in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence, enhance user experiences, and ultimately increase conversion rates across their e-commerce platforms.
This position requires a highly proactive and analytical approach to work, with the ability to work independently with high levels of reliability, transparency, and trust.
The ideal candidate will have a strong understanding of UX/UI principles and how they affect conversion rates, as well as experience with e-commerce platforms and the specific challenges involved in optimizing the user's experience.
Responsibilities
- Developing and implementing tailored, data-driven backend CRO strategies for our agency's clients to enhance their website performance and maximize conversion rates.
- Performing thorough brand audits of clients' websites to identify areas for improvement.
- Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization.
- Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented.
- Optimizing brands' landing and product pages, checkout flows, and overall website architecture.
- Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points.
- Monitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement.
- Translating complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisions.
- Staying up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries to continuously refine your own strategies and practices.
- Maintaining thorough documentation of all CRO projects, including test results and client interactions, to track progress and outcomes.
- Assisting in the development of CRO case studies and success stories for marketing purposes.
Requirements
- A minimum of 3 years of experience in the CRO field.
- Proven experience in a similar CRO role, specifically within the e-commerce industry.
- A proven track record of improving conversion rates for e-commerce clients.
- Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and excellent data analysis skills to provide actionable insights to our clients.
- A strong understanding of UX/UI principles and how they affect conversion rates.
- A demonstrated ability to run A/B and multivariate tests from start to finish.
- Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user's experience.
- Being familiar with heatmaps, session recordings, and user feedback tools.
- Strong communication skills for effectively presenting test results and recommendations to the team and the clients.
- A proactive attitude with a strong focus on delivering high-quality results.
- Being able to work independently and as part of a cross-functional team.
- Being able to handle multiple projects and deadlines simultaneously.
- An excellent attention to detail and a commitment to producing high-quality work.
- Strong problem-solving skills and a proactive approach to finding solutions.
- Familiarity with working autonomously and managing your own time independently and effectively.
Position Specifications
- Full-time commitment while overlapping with our standard office hours (10:00 AM to 6:00 PM UK time).
- Consistently maintaining an average workload of 40 hours per week.
- Fixed-rate monthly salary paid in USD.
- A 30-day notice period of one calendar month.
About You
We are looking for a highly motivated and experienced Conversion Rate Optimization Specialist to join our team at Hustler Marketing. If you have a passion for data-driven insights and a proven track record of improving conversion rates, we want to hear from you.
