Marketing Operations Specialist
hace 4 semanas
Marketing Operations Supervisor
At Board International, we empower enterprises to plan smarter, drive outcomes, and lead transformation with our Intelligent Planning Platform. With a 30-year legacy of innovation, we've designed our product to deliver enterprise planning agility and the passionate care of our people.
We believe every colleague brings unique value to our team. We collaborate openly and effectively to deliver results, celebrate our shared success, and thrive on innovation. If you're a forward-thinker looking for a challenging role in a collaborative environment, Board International is the right workplace for you.
Key Responsibilities:
Database Management:
• Develop and implement a database strategy to ensure data quality, compliance, and optimization.
• Prioritize initiatives and maintain a roadmap for data management improvements and data acquisition in alignment with sales and marketing strategies.
• Assist with establishing measurement plans for data management.
• Communicate data management status, progress, and successes.
• Regularly review and clean the database to remove duplicates, correct inaccuracies, and standardize data formats.
• Oversee data synchronization tasks with D&B or other relevant sources.
• Ensure data compliance with regulations such as GDPR and CCPA.
Lead Management:
• Oversee the management of the lead queue and ensure leads are allocated according to distribution rules.
• Support, monitor, and report on lead cycle execution to ensure optimal performance.
1st Level User Support:
• Provide first-level user support for lead and database management issues.
• Act as an admin and power user for marketing automation through creating landing pages, emails, forms in accordance with the corporate guidelines and scheduling, testing, and deploying email campaigns.
Training & Documentation:
• Develop and deliver 'how-to' sessions on lead management processes, data hygiene, marketing automation best practices, and system usage.
• Maintain and update documentation standards and templates for lead and database processes.
Reporting & Analysis:
• Maintain and report on account and contact data records in Salesforce.
• Generate insights and recommendations from data analysis to support demand generation and progression.
This role requires a detail-oriented individual with excellent communication skills to develop and implement scalable processes, oversee data management, and provide first-level user support.
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