Strategic Marketing Expert

hace 1 día

Madrid, Madrid, España Bain & Company A tiempo completo
Job Title: Senior Specialist, Practice Marketing

We are seeking a highly skilled Senior Specialist, Practice Marketing to join our dynamic team at Bain & Company. As a key member of our marketing team, you will play a vital role in developing and executing comprehensive marketing strategies to drive business growth.

About the Role

The Senior Specialist, Practice Marketing will work closely with practice marketing leadership to support the development and deployment of marketing strategies that meet the practice's commercial objectives. This involves collaborating with centers of excellence, such as editorial, brand, SEO, paid media, CRM/email, PR, digital campaigns, and events, to deliver successful marketing campaigns.

Key Responsibilities
  • Develop and refine marketing strategies and plans for assigned practices, leveraging owned, paid, and earned channels.
  • Support as a primary marketing contact for the practice, providing ongoing updates and guidance.
  • Identify and monitor key target executives relevant to the practice's growth objectives (e.g., clients, prospects, influencers, alumni) and assist in engagement strategies.
  • Coordinate the creation of intellectual property (IP) and key content to showcase practice thought leadership and commercial solutions.
  • Identify significant events and conferences that convene senior executives and recommend Bain's attendance and participation.
Campaign Execution and Coordination

The Senior Specialist, Practice Marketing will implement campaigns in collaboration with relevant marketing Centers of Excellence and local in-country marketing teams. They will project manage an optimal mix of campaign assets across mailings, paid media, social, video, and in-person activations, and coordinate with Events team to deliver at premium events that target key audiences, locations, and timings to maximize impact.

Data Analysis and Reporting

This role requires monitoring marketing budget adherence and tracking KPIs to evaluate campaign performance. The Senior Specialist, Practice Marketing will provide analytical support using internal and external sources to report on marketing effectiveness and conduct audits of IP content and competitor positioning to recommend improvements.

Innovation and Process Improvement

The Senior Specialist, Practice Marketing will contribute to ongoing process improvement through feedback and insights. They will support new projects and innovation initiatives to enhance marketing practices and ways of working, proactively suggesting process improvements and adopting new tools and technology to improve efficiency.

Knowledge Development and Sharing and Resource Management

This role involves maintaining an updated knowledge of the firm's marketing capabilities and deliverables, including website and CRM developments, video, paid media, and content production to provide campaign planning recommendations. The Senior Specialist, Practice Marketing will ensure foundational resources, such as Bain.com industry pages and content libraries, are consistently managed and updated, and share best practices and learnings with the broader practice marketing team to drive continuous improvement.

About You

To succeed in this role, you will require 5-7 years of overall experience, with 3-5+ years of direct experience in a professional services/agency environment, ideally with experience in B2B marketing with a proven track record in digital marketing. You will also need experience with execution of marketing campaigns, one or more marketing disciplines (e.g., email marketing, content marketing, branding, digital campaigns, digital experiences), effective written and oral communication skills, and ability to liaise with stakeholders of various seniorities with minimal input from leaders.

This is a great opportunity to work with a talented team of professionals who are passionate about delivering exceptional results. If you are looking for a challenging and rewarding career, please submit your application.

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