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Global Enterprise Solutions Marketing Manager

hace 2 meses

Madrid, Madrid, España Institut Straumann Ag A tiempo completo
{"title": "Global Enterprise Solutions Marketing Manager", "content": "Job Summary

At Straumann Group, we are seeking a highly skilled Global Enterprise Solutions Marketing Manager to join our team. This role will be responsible for developing and implementing the global marketing plan and strategy for our Enterprise Solutions portfolio, dedicated to Dental Support Organizations (DSOs) globally.

Key Responsibilities
  • Implement and develop marketing plans to drive business growth and customer engagement
  • Manage marketing campaigns for specified solutions and services, including launches and brand management
  • Lead the updating and maintenance of campaign content, product catalogues, and online presence
  • Develop marketing assets and collaterals to support successful product releases
  • Drive lead generation through marketing programs and lead-generation activities
  • Analyze global market trends, consumer behaviors, and competitor activity to identify opportunities and adjust marketing plans
  • Create and implement marketing, sales, and campaign materials, including channel-specific copywriting
  • Ensure sales teams are equipped with the necessary tools and training assets to engage with dental professionals effectively
  • Ensure all marketing and communication materials comply with regulatory and legal standards
  • Monitor key performance indicators (KPIs) to measure marketing initiatives' effectiveness and adjust strategies as needed
Requirements
  • Master's or University degree in Marketing or a related field
  • 3+ years of experience in downstream product marketing, preferably in the dental industry
  • Excellent analytical, problem-solving, and project management skills
  • Strong leadership and communication abilities with a data-driven approach to decision-making
  • Fluency in English (written and spoken) is a must; additional languages are advantageous
About Straumann Group

Straumann Group is a global leader in tooth replacement and orthodontic solutions. We are committed to supporting DSOs in achieving End-to-End Clinical Excellence with best-in-class treatment quality and reduced care delivery variability.

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