CRM Manager

hace 1 mes


Madrid, Madrid, España Diageo A tiempo completo
About the Role

We are seeking a highly skilled CRM Manager to join our dynamic team at Diageo. As a key member of our Connected Consumer Engagement team, you will play a critical role in driving our digital transformation strategy and delivering exceptional customer experiences.

Key Responsibilities
  • Develop and implement automated consumer lifecycle programs that drive sales conversion, repeat purchase, and advocacy
  • Partner with internal brand, creative, and content agency teams to deliver data-driven and personalized campaigns across CRM channels and paid media
  • Gather and activate consumer data in compliance with local and European data privacy, storage, and security policies
  • Work with our legal, data, and dev teams to build secure data capture forms to support acquisition activities across markets
  • Implement A/B testing strategies to inform and optimize our marketing efforts
  • Champion tracking, tagging, and taxonomy to ensure seamless analysis and reporting
  • Analyze campaigns and activities, sharing results with key partners
  • Align with brand teams on data activation and media use cases, ensuring compliance with GDPR and regulatory standards
  • Upskill internal and agency teams on marketing automation tools to maximize CRM and marketing technology potential
About You

We are looking for a candidate with significant experience in CRM and digital marketing, ideally at a manager level. The ideal candidate should have a proven track record of developing and implementing successful CRM strategies that drive sales conversion, customer loyalty, and engagement. Experience in managing automated consumer lifecycle programs, personalized communication campaigns, and data-driven insights to inform strategy is essential.

Fluency in English is a must-have, and additional languages are a plus. We value diversity and inclusivity, and we are committed to creating a workplace that reflects the diversity of our consumers and the communities we serve.

We offer a dynamic and flexible work environment, with opportunities for professional growth and development. If you are passionate about delivering world-class experiences, building and leading teams, and driving growth through digital transformation, we want to hear from you.


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