Digital Content Strategist

hace 4 semanas


Barcelona, Barcelona, España Semrush A tiempo completo

**Content Strategist Role**

We are seeking a skilled Content Strategist to join our team at Semrush. As a Content Strategist, you will be responsible for developing and executing a content marketing strategy that aligns with the company's goals and objectives.

**Key Responsibilities:**

  • Creating campaign strategy messaging and concepts that match the brand's customer personas.
  • Creating customer journey maps and outlining the content assets for each marketing campaign.
  • Managing content creation for developing the marketing funnel and supporting team projects.
  • Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution.
  • Auditing existing content and analyzing competitors' tactics to identify areas for improvement.
  • Monitoring key metrics and analyzing content performance.

**Requirements:**

  • Experience in managing content and developing strategies across multiple marketing channels.
  • Experience using AI tools for content creation and optimization.
  • Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed.
  • Able to manage and deliver several projects in parallel.
  • Good understanding of the diverse needs of customers across different funnel stages.
  • Combination of marketing and editorial mindset with client-facing skills, understanding of audience needs, and value-based approach.
  • Great analytical skills and an ability to make data-driven decisions.
  • Significant SEO knowledge.
  • Excellent communication skills, both written and verbal.
  • Quick learner with excellent problem-solving skills.
  • Excellent writing and editorial skills.

**What We Offer:**

  • FLEX work format, with some days working from the office and some #wfh.
  • Flexible working day start.
  • Unlimited PTO.
  • Hobby benefit.
  • Breakfast snacks and coffee at the office.
  • Corporate events.
  • Training courses and conferences.
  • Gifts for employees.

**About Semrush:**

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more.

Millions of users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development.



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