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Marketing Director
hace 2 meses
**Job Summary:**
The Director of Marketing and Business Growth is responsible for ensuring the uniformity of processes across different Business Units (BUs) and keeping the General Manager (GM) well-informed about the business's progress. This role involves supporting and coordinating with Unit Managers, developing and implementing strategic marketing initiatives, and ensuring alignment with the company's overall objectives.
**Key Responsibilities:**
- Support and coordinate the different Business Units Managers who have under their responsibility.
- Keep the GM informed of the evolution of the different BU, including threats and opportunities generated by the market.
- Guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company.
- Secure the alignment of marketing activities of the BU with the strategic objectives of the Company.
- Collaborate with the Sales Director, Area Managers and Business Unit Managers to prepare the Budget.
- Identify common problems in the BU, offering unique solutions and looking for the simplification of processes to become more efficient and effective.
- Supervise relationships with the main represented companies of each of the Business Unit assigned.
- Design and implement market access strategies to ensure product availability and reimbursement (if applicable).
- Design and oversee health economics studies to support the value proposition of the products.
- Develop and execute clinical selling strategies to effectively communicate product benefits to healthcare professionals.
- Establish partnerships with industry stakeholders to enhance market positioning and drive business growth.
- Implement and manage multichannel marketing strategies to reach target audiences effectively.
**Networking/Key Relationships:**
- General Manager
- Business Unit Managers
- Sales Director
- Area Managers
- Marketing in Technology Center
- Service
- Communication Events
- Corporate Supply Chain
- Contracting
- Legal
- Compliance
- QA/RA
- Finance
**Requirements:**
- Degree in Healthcare sector, Chemistry, Business Administration, or a related field. An MBA is valuable.
- Extensive experience in marketing within the healthcare and IVD sectors.
- Proven track record of developing and implementing successful marketing strategies and campaigns.
- Background in market access strategy, health economics studies, and clinical selling.
- Demonstrated ability to establish and maintain partnerships with industry stakeholders.
