Senior Digital Public Relations Specialist
hace 3 días
**Job Overview**
The Legends Agency, a leading brand in digital marketing, is seeking an experienced Senior Digital Public Relations Specialist to spearhead our online coverage efforts. This role is responsible for growing our presence in top-tier and niche-relevant media, developing our domain authority, and driving backlink growth.
**Key Responsibilities**
In this role, you will devise and execute targeted outreach campaigns that yield high-quality press coverage. Your expertise will be crucial in building relationships with journalists, bloggers, and influencers across the tech space. You will also collaborate with our writing team to generate ideas for campaigns and outreach initiatives.
**Success Metrics**
Your success will be measured by the number of links and coverage achieved, the number of reactive PR opportunities brought to the team, and site DR growth. We're looking for someone who can analyze and report on campaign success, making data-driven decisions to improve our online presence.
**Requirements**
To excel in this role, you'll need:
- A proven track record of earning links and coverage through reactive PR activity and maintaining relationships with journalists and bloggers.
- Experience in using various digital PR tactics, tools, and techniques to connect with potential opportunities efficiently.
- Ability to ideate and run content campaigns that have earned links through outreach.
- Strong planning skills, knowing the right times, places, and moments to conduct outreach.
- Excellent follow-up skills to convert mentions to links.
**Location:** South Africa
**Salary:** R40 000 per month
**Language:** English
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