Data-Driven Campaign Strategist

hace 7 días

Barcelona, Barcelona, España Smadex Slu A tiempo completo
Job Title: Data-Driven Campaign Strategist

Smadex Slu is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018. We are currently considered one of the top mobile ad-tech companies in the world, competing with American-based Liftoff and Korean-based Moloco, both in the pre-IPO stage and averaging about $500M in yearly revenues.

We are looking for a Data-Driven Campaign Strategist with a strong analytical mindset and experience to join our Ad Operations team, to set up the campaign buying strategies on Smadex DSP and ensure they reach our client's goals through daily monitoring and optimization.

The ideal candidate should have a mix of business-oriented and analytical mindset to understand the short and long term challenges the mobile advertising campaigns are facing and use the tons of data available to get powerful insights to resolve them and create the most effective strategies and algorithms to help improve the Smadex platform.

Key Responsibilities:
  • Leverage the programmatic ecosystem and attribution knowledge to build, operate, analyze and optimize campaigns following the best strategies to achieve our clients' goals.
  • Manage and grow your own client portfolio, within a variety of verticals, KPI's (CPM's, IPM's, CPI's, CPA's, ROAS, etc) and budgets.
  • Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to provide the right strategic and operational decisions.
  • Obtain insights from our campaign portfolio, to make decisions that will directly impact on our company revenue.
  • A/B test different variable changes using Smadex DSP and share the results among the team to keep improving performance.
  • Help develop and improve our product tools and processes to ensure data influences decisions at all levels of the company.
Requirements:
  • 1+ year of experience in a similar role.
  • Knowledge of digital programmatic buying (performance focused) is a BIG plus.
  • Bachelor or Master's Degree in Engineering preferable, if not in Business or Economics.
  • Data and performance driven mindset and proven working experience in large data sets, understanding of analytic methodologies for data evaluation.
  • Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client's KPIs.
  • Ability to adapt and adjust to regular changes in priorities due to the nature of our fast driven environment.
  • Feedback hungry, critical thinking, high resolution, working autonomy and working ethic are a MUST.
  • Excellent command of Microsoft Excel.
  • Excellent communication skills in English both written and spoken are mandatory.
  • Proven ability to solve data-related problems using creative thinking.
  • Experience working with different teams.
  • SQL/Python/R experience is a plus.
What's in it for you:
  • Integrate a highly motivated and young team.
  • Great compensation package.
  • Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge.
  • Work from home: 2 days/week.
  • Learning and training opportunities.
  • Meal vouchers - Tickets Restaurant monthly allowance.
  • Monthly gym allowance to use in up to 30 DIR gyms around the city.
  • Monthly TGIF events.
  • Regular team-building events.
  • Fun and friendly work environment with talented marketers and engineers from over 21 countries.
  • Exposure to leading global app publishers (Zynga, King, Rovio, EA, etc.) and media partners in the digital advertising industry.

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