Data Scientist and Marketing Analytics Specialist
hace 4 semanas
The Marketing Data Scientist will be responsible for applying advanced statistical and machine learning techniques to analyze and interpret marketing datasets, driving insights that will shape marketing strategies and campaigns. This role requires a blend of strong analytical skills, marketing knowledge, and technical expertise.
Key Responsibilities:
- Analyze large and complex marketing datasets to identify trends, patterns, and insights that can be used to optimize marketing strategies.
- Develop and implement predictive models to forecast marketing performance and customer behavior.
- Use clustering, classification, and other advanced techniques to segment customers based on their behavior, preferences, and demographics.
- Develop targeted marketing strategies for each segment to improve campaign effectiveness.
- Develop and refine multi-touch attribution models to measure the impact of different marketing channels and campaigns on customer acquisition and retention.
- Design, execute, and analyze A/B tests and other experiments to evaluate the effectiveness of marketing campaigns, offers, and strategies.
- Apply machine learning algorithms to solve marketing problems such as churn prediction, customer lifetime value (CLV) estimation, and personalized marketing.
- Present findings and insights in a clear and compelling manner through data visualizations, reports, and presentations.
- Utilize and manage tools and platforms for data analysis, modeling, and visualization (e.g., Python, R, SQL, Tableau, Power BI).
Requirements:
- Strong analytical skills and experience with data analysis and modeling.
- Marketing knowledge and experience with marketing analytics and insights.
- Technical expertise in programming languages such as Python, R, and SQL.
- Experience with data visualization tools such as Tableau and Power BI.
- Ability to communicate complex concepts to both technical and non-technical audiences.
What We Offer:
Celonis is a leading provider of process mining and analytics software. We are looking for a talented Marketing Data Scientist to join our team and help us drive business growth through data-driven insights.
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