Data Scientist and Analytics Specialist

hace 1 mes


Madrid, Madrid, España Celonis A tiempo completo
About the Role

Celonis is seeking a highly skilled Data Scientist and Analytics Specialist to join our Marketing Analytics and Insight team. As a key member of this team, you will be responsible for applying advanced statistical and machine learning techniques to analyze and interpret large and complex marketing datasets.

Key Responsibilities
  • Analyze large and complex marketing datasets to identify trends, patterns, and insights that can be used to optimize marketing strategies.
  • Develop and implement predictive models to forecast marketing performance and customer behavior.
  • Use clustering, classification, and other advanced techniques to segment customers based on their behavior, preferences, and demographics.
  • Develop targeted marketing strategies for each segment to improve campaign effectiveness.
  • Develop and refine multi-touch attribution models to measure the impact of different marketing channels and campaigns on customer acquisition and retention.
  • Design, execute, and analyze A/B tests and other experiments to evaluate the effectiveness of marketing campaigns, offers, and strategies.
  • Apply machine learning algorithms to solve marketing problems such as churn prediction, customer lifetime value (CLV) estimation, and personalized marketing.
  • Present findings and insights in a clear and compelling manner through data visualizations, reports, and presentations.
Requirements
  • Strong analytical skills and technical expertise in data science and marketing analytics.
  • Experience with machine learning algorithms and predictive modeling.
  • Ability to work closely with marketing teams to understand their goals and challenges.
  • Excellent communication and presentation skills.
  • Proficiency in tools and platforms for data analysis, modeling, and visualization (e.g., Python, R, SQL, Tableau, Power BI).
About Celonis

Celonis is a leading provider of process mining and business process management software. We help organizations optimize their business processes and improve operational efficiency.



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