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Marketing Manager

hace 1 mes

Madrid, Madrid, España Ie University A tiempo completo

Job Description:

We are seeking a highly skilled Marketing Manager - Design & Architecture Programs to join our team at IE University. The successful candidate will be responsible for developing and executing strategic marketing plans to promote our graduate and undergraduate programs in design and architecture.

The ideal candidate will have a deep understanding of the Creative Industries, including fields such as architecture, design, interior design, UX, visual arts, fashion, and more, along with strong marketing expertise. A background in one or more of these areas, either through professional experience or academic studies, is essential to effectively communicate the unique value of our programs.

Key Responsibilities:

  • Develop and implement comprehensive marketing plans specifically for design and architecture programs, aligning with overall strategic goals.
  • Work closely with academic departments to understand the unique offerings of design and architecture programs and develop targeted marketing strategies.
  • Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for design and architecture programs.
  • Manage the marketing budget for design and architecture programs, ensuring efficient allocation of resources to maximize ROI and value generation.
  • Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
  • Oversee the successful launching of new design and architecture programs, coordinating with relevant stakeholders to ensure smooth execution.
  • Monitor and report on the effectiveness of marketing campaigns for design and architecture programs, making data-driven decisions to optimize performance.
  • Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
  • Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
  • Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of design and architecture programs, ensuring alignment and synergy.

Requirements:

  • Master's degree from a top university in Architecture, Design, Marketing, or a related field.
  • 5+ years of experience in marketing, preferably in higher education or the design/architecture industry.
  • Marketing professional experience in an architecture or design studio, or academic study in architecture/design.
  • Strong analytical skills and experience with market research and data analysis.
  • Excellent communication and interpersonal skills.
  • Proven ability to manage budgets and optimize resource allocation.
  • Experience in developing and executing strategic marketing plans.