Solar Industry Marketing Strategist
hace 4 semanas
About PVcase
PVcase is a global solar technology company that focuses on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.
Job Title: Marketing Campaigns Manager
We are seeking a highly skilled Marketing Campaigns Manager to join our team. As a Marketing Campaigns Manager, you will be responsible for developing, executing, and optimizing multi-channel marketing campaigns that resonate with our target audience in the solar industry.
Key Responsibilities
• Design and implement comprehensive marketing campaign strategies that align with business goals, focusing on lead generation, brand awareness, and customer engagement in the solar sector.
• Develop and execute ABM initiatives to identify, target, and engage high-value accounts, tailoring messaging and tactics to meet their specific needs.
• Oversee the execution of campaigns across multiple channels, including email, social media, webinars, events, and digital advertising, ensuring a cohesive approach.
• Work closely with sales, content, and design teams to create compelling marketing collateral and ensure alignment between marketing and sales efforts.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement based on data-driven results.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maximizing ROI.
• Conduct market research to identify trends, audience preferences, and competitive landscape, informing campaign strategy and execution.
• Provide regular reports on campaign performance, insights, and recommendations to key stakeholders.
Requirements
• 5+ years of experience in marketing campaign management, preferably in the B2B tech or renewable energy industry, with a strong focus on ABM.
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and engagement.
• Strong understanding of ABM principles, strategies, and best practices.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinker with a passion for developing innovative marketing strategies.
• Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus. Knowledge of the solar industry and a commitment to sustainability is a plus.
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