Senior Product Marketing Strategist
hace 3 semanas
Unlocking Human Potential through Learning at Preply Inc.
At Preply Inc., we believe learning with a great tutor is life-changing. We match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This approach delivers progress, creates engagement, and keeps our global community of learners motivated. With over 32,000 tutors having given more than 15 million lessons to learners from over 175 countries, we're revolutionizing corporate learning with our Business solution.
We are looking for an analytically driven and strategic Head of Product Marketing to elevate our approach to product marketing. This role will focus on refining our Ideal Customer Profile (ICP), enhancing our understanding of the buyer journey, rethinking pricing and packaging, and contributing to a supply strategy that optimally serves our clients. As a key leader, this person will manage and inspire a high-performing team, ensuring alignment across departments and directly collaborating with the Product team to inform and influence Preply's roadmap and go-to-market success.
- Customer Segmentation & ICP Development: Lead the development and iterative refinement of Preply's Ideal Customer Profile (ICP) by pinpointing high-value customer segments by use case, firmographics, and geography.
- Buyer Journey Mapping & Optimization: Analyze and map out the buyer journey across diverse customer segments to pinpoint opportunities for greater engagement, conversion, and retention.
- Pricing and Packaging Strategy: Lead a data-driven approach to rethinking our pricing and packaging models, ensuring they align with our ICP and maximize revenue and customer satisfaction.
- Cross-Functional Collaboration & Supply Strategy Integration: Collaborate closely with cross-functional teams, including Product, Marketing, Sales, and Supply, to ensure product marketing initiatives align with broader company goals
Salary Range: €90,000 - €110,000 per annum (depending on experience)
We offer a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off. Join us in unlocking human potential through learning
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