Marketing Campaign Manager

hace 2 días


Madrid Centro, Madrid, España Pearson A tiempo completo
About the Role

We are seeking a highly skilled Marketing Campaign Manager to join our team at Pearson. As a key member of our English Language Learning division, you will be responsible for developing and executing world-leading marketing strategies for our key customer groups.

Key Responsibilities
  • Support the development of global 'big bet' campaigns to drive business growth and revenue.
  • Take ownership and execution of 1-2 workstreams, ensuring timely delivery and high-quality results.
  • Execute day-to-day tasks, including creating and designing marketing channel highlights, digital materials, newsletters, PowerPoint presentations, webinars, and events.
  • Support ongoing efforts to expand Pearson ELL's digital and social media presence, including YouTube, Instagram, and Facebook content, as well as other digital products.
  • Create content for our own channels and campaigns, ensuring consistency and brand alignment.
  • Actively participate in global/cross-geography projects aimed at creating global campaigns to be later trans-created locally.
  • Monitor channel performance against KPIs and provide regular reporting and analysis.
  • Work with the Market Insights team to research, analyze, and report back on current marketing trends and share them with the team.
  • Take responsibility for raising Purchase Orders and own the Campaign budget tracker.
  • Manage approvals process of marketing materials, ensuring timely and efficient delivery.
  • Proactively work with and distribute marketing materials to global in-market partners and follow up to ensure maximum usage.
  • Build close working relationships across group and regional marketing, and with other key stakeholders across the organization.
  • Follow up or respond to marketing queries, providing timely and accurate information.
Requirements
  • Previous marketing experience in brand planning, campaign management, and customer insights.
  • Experience in the digital or social media space is a bonus.
  • Excellent creative and copywriting skills, with the ability to produce high-quality content.
  • Excellent verbal and written communication skills, with the ability to effectively communicate with stakeholders.
  • Proficient across Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
  • Demonstrates strong analytical skills and data-driven thinking, with the ability to interpret and present data insights.
  • Global Perspective – Experience operating in a global environment and international cultural agility.
  • Excellent relationship builder with both internal and external teams.
  • Enthusiastic, passionate, and creative, with a 'roll up your sleeves' approach.
  • Evident fluency in English Language, with confidence in speaking, reading, and writing communication.
What We Offer
  • A competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • A dynamic and inclusive work environment.
  • A comprehensive training program to support your success.
  • A generous pension scheme and employee wellbeing assistance program.


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