Senior SEO Strategist

hace 7 días

Barcelona, Barcelona, España Gartner A tiempo completo
About Gartner Digital Markets

Gartner Digital Markets is a leading business unit within Gartner, dedicated to empowering organizations to accelerate growth by embracing the right technology and services.

Our mission is to provide a comprehensive platform for finding software and services, with a global presence across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites.

We help software and service providers build their brand, capture demand, and understand their market, offering the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.

Job Summary

We are seeking a highly skilled VP, Technical SEO to lead efforts to enhance organic traffic growth by partnering with product, engineering, and content teams to ensure that all Gartner Digital Markets brands are optimized for organic growth.

The successful candidate will be responsible for executing the SEO strategy across a portfolio of buyer brands, a mix of content and media types, and a global network of.com and country-level domains.

Key Responsibilities
  • Implement technical SEO strategies to increase traffic to buyer sites through on-page techniques such as title and meta-tagging, indexing, keyword ranking overall site architecture and off-page techniques (link building, backlink profile, etc.)
  • Partner with Product & Engineering leaders on prioritizing and implementing Technical SEO improvements.
  • Monitor and analyze site performance and review tracking metrics to drive enhancements and provide solutions to increase search engine ranking.
  • Research and evaluate new traffic trends and identify new optimization opportunities.
  • Conduct analysis for program effectiveness and use the findings for market site enhancements.
  • Develop an SEO testing strategy, including evaluating SEO testing tools.
  • Lead a globally distributed team primarily based in Barcelona, Spain and Austin, TX, hiring and developing top talent.
Requirements
  • 10+ years of Sales and Marketing experience, with demonstrated expertise with technical SEO and leading data-driven strategies.
  • Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl and Majestic.
  • Knowledge and proven experience with International SEO.
  • BA in Business, Marketing or equivalent work experience, MBA degree preferred.
  • Experience in strategic planning and execution.
  • Ability to synthesize complex ideas into simple, concise value statements.
  • Comprehensive understanding of competitive markets.
  • Strategic leadership skills; ability to craft and articulate a clear vision.
  • Demonstrated ability to create quantitative-based business analysis.
What We Offer
  • Limitless growth and learning opportunities.
  • A collaborative and positive culture.
  • A chance to make an impact.
  • A hybrid work environment—enjoy the flexibility of working from home.
  • New offices close to Glòries and the beach in Barcelona.
  • Fresh fruit, snacks, selection of teas, and fair trade organic coffee.
Benefits
  • Competitive compensation.
  • 23 days annual holiday and an additional day off for your birthday.
  • Private Medical and Dental Care.
  • Life and Disability Insurance.
  • Public Transport Subsidy.
  • Ticket Restaurant Card.
  • Childcare Vouchers.
  • Pension Scheme.
  • Tuition Reimbursement.
  • Employee Stock Purchase Plan.
  • Employee Assistance Program.
  • Relocation Assistance.

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