Acquisition Marketing Lead
hace 4 semanas
Role Overview
The Acquisition Marketing Manager will be mainly focused on managing our partnerships and key affiliate relationships, looking for new partners and affiliates, making sure all deals are being respected and delivering ROI.
This position is ideally suited to an experienced affiliate or acquisition manager with industry marketing experience looking to take on a high-profile position in the gaming industry.
Key Responsibilities:
- Creating and nurturing key relationships both with existing and new partners to generate growth alongside a centralised affiliate program
- Driving new cost-effective marketing deals into the business
- Handling the commercial negotiation and onboarding of new partners
- Delivering acquisition and retention campaigns to our partners and affiliates both off the shelf and bespoke to meet the requirements of a given deal
- Working operationally in all marketing channels within the business to optimise the ROI for the market and ensure best practice
- Working with the acquisition marketing administrators to ensure that core processes are adhered to
- Working across departments to align country strategy and meet business objectives
- Ensuring the affiliate programme meets all regulatory requirements and delivers on budgets
- Supporting the implementation and management of a mobile-focused affiliate programme including the development of the Betway app acquisition strategy
- Supporting the Marketing Managers/Head of Country/Central acquisition teams with the affiliate budget and operational cost control to achieve ROI requirements for the business
- Driving key processes such as conversion, product enhancements, and marketing offers forward, as well as working closely with the wider team
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