Mobile Acquisition Specialist

hace 2 días

Barcelona, Barcelona, España Antaivb A tiempo completo
About Us

At BlueThrone, we specialize in turning mobile apps into market leaders. With over 50 million downloads under our belt, we've developed a unique expertise that sets us apart.

We're passionate about elevating iOS and Android applications to new heights. Our mission is to drive sustainable growth and innovation, and we're committed to making it happen.

The Team

A dynamic group of tech entrepreneurs and mobile marketing experts make up our team. We value agility, growth, flexibility, creativity, and measurable results – the perfect combination for innovative problem-solving.

Your career path at BlueThrone is more than just a job – it's a chance to excel within an innovative and high-performing culture.

You'll Love It Here If:

  • You prefer flexible hours and the freedom to work from anywhere.
  • You're naturally curious and eager to make a meaningful impact for users and the business.
  • You enjoy wearing multiple hats and being a jack-of-all-trades.
  • You thrive in a drama-free environment where you can focus on solving problems systematically.
  • You love challenges and are always ready to roll up your sleeves.
  • You prioritize productivity and quality over punching the clock.
  • Above all, you follow your passion and have fun while doing it.

About Our Team

We're a growth-driven company that specializes in acquiring and scaling extraordinary mobile apps. Our story began with a strong foundation in monetization, using proprietary technology to maximize app growth and revenue. Today, we're an established tech company with a cross-functional commando team that plays a key role across our portfolio of apps.

This team combines product, marketing, design, and data expertise to create and execute data-driven strategies that deliver scalable success. As part of this team, you'll have the opportunity to work on diverse mobile apps, collaborating across functions to drive real impact on growth and profitability.

Your Mission

We're looking for a highly skilled Mobile User Acquisition Manager to join our Growth Team. In this role, you'll take full ownership of user acquisition campaigns across various platforms, ensuring we attract high-quality users at the lowest possible cost.

You'll manage campaigns across our expanding portfolio of mobile apps, working in close partnership with marketing, product, and data teams to develop strategies that fuel long-term growth.

What You'll Be Doing

  1. Develop and Execute User Acquisition Campaigns: Plan, execute, and optimize mobile user acquisition campaigns across platforms such as Facebook, Google, TikTok, and Apple Store.
  2. Analyze and Optimize Campaigns: Dive into data using tools like SQL, MetaBase, and Excel to analyze performance and continuously optimize targeting, creatives, and bidding strategies.
  3. Cross-Functional Collaboration: Work closely with the Growth Team – including product managers, designers, and data scientists – to ensure acquisition strategies align with product growth goals.
  4. Experiment and Test: Conduct A/B testing on creatives, landing pages, and audience segments to drive improved performance across user acquisition channels.
  5. Multi-App Campaign Management: Oversee and optimize multiple campaigns across different apps, ensuring effective multitasking and attention to each app's unique strategy.
  6. App Store Optimization (ASO): Implement and track strategies to improve app visibility, rankings, and conversion rates in the app stores.
  7. Report and Improve: Monitor and report on key metrics such as CPI, ROAS, LTV, and user retention, while managing campaign budgets and pacing to maximize efficiency.

Requirements

  1. 2-3+ years of experience in mobile user acquisition, with proven success managing campaigns on platforms like Facebook, Google, TikTok, and Apple Store.
  2. Strong analytical skills, with experience in SQL, MetaBase, and Excel to derive insights and drive campaign performance.
  3. Deep knowledge of mobile marketing metrics: including Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
  4. Experience with mobile SDKs or attribution tools (e.g., Firebase, Adjust, Appsflyer) to track user behavior and optimize campaigns.
  5. A track record of cross-functional collaboration, partnering with marketing, product, design, and data teams to align strategies and deliver results.
  6. Self-discipline and leadership: Ability to work independently, lead projects, and manage multiple campaigns with precision.
  7. Creative problem-solving skills with a passion for experimentation and continuous optimization.

Bonus Points

  1. Experience working with ad networks such as Mintegral, Unity, AppLovin, and Moloco.
  2. Experience in growth channels like influencer marketing, email marketing, content marketing, or SEO.
  3. Background in app marketing for gaming, music, or dating verticals.

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