Mobile Game Acquisition Specialist

hace 7 días


Barcelona, Barcelona, España Social Point SL A tiempo completo

At Social Point SL, we're passionate about creating engaging mobile games that bring joy to players worldwide.

About the Role

We're seeking a seasoned User Acquisition Manager to lead our large-scale mobile advertising campaigns and drive user acquisition for our portfolio of top-grossing games.

This is an exciting opportunity to work with a talented team and contribute to the success of our business. As a User Acquisition Manager, you will oversee the optimization of creatives, budget allocation, and ROI on SDK ad networks, social, and programmatic platforms.

You will assume a high level of responsibility for managing seven-figure monthly budgets to acquire new and engaged players for our games.

Key Responsibilities
  • Lead user acquisition strategy and performance-based media buying
  • Work closely with product teams, senior stakeholders, and network account managers
  • Conduct thorough analysis and cooperate with in-house design teams on new concepts
  • Assist in forecasting and management of multimillion-dollar budgets
  • Lead interdepartmental projects to deliver innovative solutions and business performance improvements
  • Identify and develop new partner and platform opportunities to drive increased performance over time
  • Perform analysis to spot opportunities and trend changes for UA activities
  • Stay ahead of industry best practices and competitor trends
Requirements

To succeed in this role, you'll need:

  • 4+ years of managing ad network campaigns
  • 3+ years in mobile user acquisition and KPI-driven analysis
  • Experience launching new games/apps and maintaining multiple live products at scale
  • Deep understanding of 3rd party tools including MMPs, market research platforms, and ad networks
  • Experience and knowledge of mobile and ad tech from a gaming developer or agency perspective
  • Expertise with Excel functions (v-lookup and pivot tables)
  • Extremely organized and high level of attention to detail
  • Analytical and metric-driven


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