Social Media Strategist

hace 2 semanas

Málaga, Málaga, España Ravenpack A tiempo completo

About Us
RavenPack is a pioneering company in the development of generative AI tools for the finance industry and beyond. With 20 years of experience in big data analytics for financial services, we empower clients to enhance returns, reduce risk, and increase efficiency. Our new suite of GenAI and SaaS services is designed specifically for financial professionals. We're on an exciting journey to transform financial decision-making through cutting-edge AI and innovative data sets.

This is a unique opportunity to work on breakthrough technology used by leading financial institutions. We're seeking an experienced Social Media Strategist to lead our social media efforts and elevate the RavenPack presence across multiple platforms. As a key member of our team, you will develop high-impact social media strategies, oversee campaign execution, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.

Job Overview:
We're looking for a strategic thinker to drive our social media efforts and grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies. Your goal will be to define and implement an overarching social media strategy aligned with broader marketing and business goals.

Key Responsibilities:

  • Develop and lead social media strategy, defining and implementing an overarching strategy aligned with marketing and business goals.
  • Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
  • Guide the brand voice, tone, and messaging across all social platforms.
  • Lead and mentor a team of social media managers, specialists, and content creators, overseeing workflow and providing guidance and feedback.
  • Collaborate closely with Product Marketing, Comms, and Content and the Creative team to ensure alignment and consistency across all campaigns.
  • Oversee the creation of social media content that resonates with target audiences and ensure timely execution of the content calendar.
  • Develop innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit, and other potential outlets.
  • Set key performance indicators for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot.
  • Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership.

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