Digital Marketing Strategist for Boating Innovation
hace 7 días
As a Digital Marketing Strategist, you will play a pivotal role in driving growth and success for Orca's modern navigation system. With a focus on scaling consumer products to millions of recreational boaters worldwide, this position offers a unique opportunity to develop your skills, grow alongside the company, and build a high-performing marketing team.
Your Responsibilities- Lead the development and execution of a comprehensive digital paid acquisition strategy to drive user acquisition and retention.
- Establish and optimize the analytics stack to inform product development and improve overall performance.
- Gain a deep understanding of our target customers through interviews, analytics, surveys, and user testing, identifying opportunities to increase engagement and brand loyalty.
We are looking for a highly organized and hard-working individual with 2+ years of experience in performance marketing, proficient in running campaigns via Meta, Google Search Ads, or similar platforms. The ideal candidate has successfully compared different acquisition channels and optimized budget allocation between them, with experience setting up a marketing stack to understand product usage and satisfaction across various cohorts using Adjust, Mixpanel, Google Analytics, or similar tools.
What You'll Bring- Proven track record in performance marketing, with a strong background in digital marketing campaigns.
- Ability to analyze complex data sets and make informed decisions to drive business growth.
- Strong communication and project management skills, with the ability to collaborate effectively with cross-functional teams.
This is a hybrid/on-premise role based in Madrid or Oslo, offering a competitive salary of €80,000 - €100,000 per year, depending on experience, as well as a range of benefits and opportunities for professional development.
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