Digital Marketing Manager

hace 1 mes

Madrid, Madrid, España Ria Financial A tiempo completo

Job Summary:

The Digital Marketing Manager – Web/App Content will be responsible for building out a robust user experience for Ria's public website and app for the EU market.

This position will work cross-functionally with product, marketing, design, and business stakeholders to drive content initiatives that increase web growth.

Reporting to the Director of Content Marketing, this person should be a passionate storyteller with skills ranging from content strategy, UX design, copywriting, project management, and SEO.

This role requires a deep understanding of how to craft customer-centric web content that creates value and inspires action.

Key Responsibilities:

  • Develop the content strategy for Ria's public website and execute on strategic goals.
  • Manage complex, cross-sectional web projects to improve site design, features, content and enhance the online user experience by working with product, UX, development, design, acquisition, growth, editorial, retail and regional marketing teams.
  • Create and edit high-quality digital content by designing unique UX page layouts and writing compelling copy in accordance with Ria's brand voice and tone.
  • Craft detailed web user personas, content matrixes, and a complete customer-centric content roadmap.
  • Conduct in-depth market research and competitor analysis (using tools like Semrush) to identify top content gap opportunities and position Ria's website on the cutting edge of the money transfer market.
  • Manage relationships with stakeholders within the organization and develop a streamlined system to support their requests and requirements and strengthen omni-channel messaging.
  • Improve back-end content strategy within the CMS and write content documentation, including training guides and best practices for new and existing team members.
  • Conduct targeted A/B testing to test, track, and improve web content as part of an iterative process.
  • Collaborate on the digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides that drive traffic to web landing pages.
  • Grow and manage a team dedicated to the strategy, creation, and management of public web content.
  • Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives.

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