Marketing Innovation Lead
hace 4 días
About Our Company
We are a market-leading company in character-based entertainment and a global champion of design toy culture.
Our mission is to ignite passion and bring joy worldwide through our unique products and experiences.
We are seeking a skilled Spain Marketing Manager to drive brand building, marketing strategy execution, and market promotion for us in the Spanish market.
This role ensures a deep integration of our global brand strategy with local market dynamics to drive business growth and enhance brand influence.
- Marketing Strategy: Develop and execute comprehensive marketing strategies in line with our brand vision and business goals, ensuring a consistent approach across PR, commercial marketing, and product marketing.
- Brand Identity: Oversee the development and maintenance of our brand identity, ensuring it remains consistent and appealing to the target audience.
- Public Relations: Drive PR efforts by establishing and maintaining strong relationships with media, influencers, and partners.
- Product Launches: Lead product marketing efforts, including product launches, seasonal campaigns, and promotional activities.
- Team Leadership: Build and lead a high-performing marketing team, providing guidance, mentoring, and fostering a collaborative work environment.
- Budget Management: Effectively manage resources to achieve marketing objectives and a strong return on investment.
- Market Analysis: Continuously monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats, adapting marketing strategies accordingly.
- Reporting and Analysis: Establish KPIs and performance metrics for marketing initiatives, creating regular reports on campaign effectiveness and using data insights to optimize marketing efforts.
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