Trade Marketing Strategist

hace 3 días

Córdoba, Córdoba, España Lifestrong Marketing Inc. A tiempo completo

Job Overview: As a Trade Marketing Associate at Lifestrong Marketing Inc., you will play a crucial role in enhancing brand presence, increasing product visibility, and driving sales at retail and wholesale locations. This position requires close collaboration with the sales and marketing teams to implement strategies that align with the company's overall brand objectives.

Duties & Responsibilities:

  • Develop and execute trade marketing initiatives, including in-store promotions, point-of-sale (POS) materials, displays, and merchandising activities.
  • Ensure the consistent execution of brand standards across retail and wholesale channels.
  • Work closely with sales teams to align trade activities with overall sales targets and objectives.
  • Assist in developing trade marketing strategies tailored to the local market and consumer preferences.
  • Identify key retail locations and high-potential channels for promoting brand visibility and product awareness.
  • Collaborate with the Trade Marketing Manager to adjust strategies based on market feedback and performance.
  • Execute promotional campaigns, retailer incentives, and product launches to drive engagement at the point of sale.
  • Monitor and track the performance of promotional activities and campaigns to ensure they meet target objectives.
  • Gather feedback from retailers and distributors to continuously improve campaign effectiveness.
  • Build and maintain strong relationships with retail partners, distributors, and key stakeholders to maximize campaign success.
  • Train and support retail staff on merchandising guidelines, promotional displays, and brand messaging.
  • Provide field support to address any issues and ensure smooth implementation of trade marketing activities.
  • Conduct regular market visits to assess retail conditions, gather customer insights, and observe competitor activities.
  • Analyze market data and sales reports to identify trends and adjust trade marketing activities accordingly.

Requirements:

  • Bachelor's degree in Business Administration, Management, or a related field preferred.
  • Previous experience in a supervisory or coordinator role is an advantage.
  • Strong leadership and organizational skills.
  • Excellent communication and interpersonal abilities.

Benefits:

  • $35,000 - $45,000 per year salary.
  • Opportunities for professional growth and development.
  • A supportive and dynamic work environment.
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

Location: South Luzon Areas, Philippines.

Working Hours: 8 hours per day, 5 days per week.

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