Freelance Retail Media Specialist
hace 1 semana
We're a modern global agency that brings together data, technology, and talent to deliver connected solutions for media and more to the best brands on the planet.
With a strong focus on purpose-driven work, we've been recognized as Ad Age's first-ever Purpose-Led Agency of the Year. Our culture values diversity of thought, experience, and background, and we're committed to leaving the world better than we found it.
Job OverviewWe're seeking a skilled Freelance Retail Media Manager to join our team. As a key member of our media team, you'll be responsible for managing retail media ad campaigns, creating and executing programmatic strategies, and evaluating campaign performance metrics.
Key Responsibilities- Manage the setup, execution, and fine-tuning of retail media ad campaigns to achieve performance targets.
- Create and execute programmatic strategies to optimize ad spend and maximize return on investment (ROI).
- Evaluate campaign performance metrics to spot trends, gain insights, and identify areas for improvement.
- Effectively manage and distribute advertising budgets across campaigns to achieve peak performance.
- Collaborate with internal teams to drive campaign success.
- Leverage cutting-edge programmatic tools and technologies to improve campaign effectiveness and reporting.
- Apply advanced optimization methods to enhance campaign results.
- Ensure campaigns adhere to industry regulations and standards.
- Extensive knowledge of retail media advertising (Amazon Ads, Criteo) or search advertising (Google Ads).
- Highly skilled in analysis and data interpretation, with expertise in using analytical tools.
- Strong communication and interpersonal abilities.
- Demonstrated experience in managing and maximizing advertising budgets.
- Capable of thriving in a fast-moving, dynamic setting while handling multiple tasks at once.
- Well-versed in ad technologies and platforms such as Amazon Ads, Criteo, other retail media networks, Pacvue, Helium 10, etc.
We're looking for a talented individual who is passionate about driving profitable growth for clients through retail media strategies. If you're a skilled media professional with a strong analytical mindset, we'd love to hear from you.
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