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Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and the spark of human creativity. We help businesses, agencies, and publishers get the most from digital for their organization.
Role OverviewWe're seeking a skilled Analytics Solutions Architect to support our analytics team and clients by providing technical expertise and solutions. Your responsibilities will include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.
Key Responsibilities- Develop and Implement Analytics Features: Configure and implement web analytics platforms (GA4, Adobe Analytics), app analytics (Firebase Analytics, Appsflyer), and utilize tag management solutions (Google Tag Manager, Tealium or similar) for analytics implementation, event tracking, debugging, and data layer integration.
- Server Side Google Tag Manager Solution Implementation: Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
- Technical Support and Issue Resolution: Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging, and conduct QA processes to ensure accurate data capture and reporting.
- Proactive Project Engagement: Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
- Project Management and Quality Assurance: Meet project timelines and conduct thorough QA checks for event tracking, data accuracy, and conversion pixels.
- Client Support and Education: Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics.
- Technical Mentorship: Mentor team members in setting up and utilizing analytics tools, including custom events, funnels, and conversion tracking.
- Documentation and Design: Document analytics implementations, tracking strategies, event schemas, data layer specifications, and custom dimensions/metrics related to individual client projects and deliverables.
- Development of Analytics Roadmaps: Create strategic analytics roadmaps, outlining implementation phases, measurement frameworks, and future enhancements.
- 4-7 years of analytics or technical solutions experience.
- Analytics Tools and Platforms: Google Analytics, Adobe Analytics, SQL, Python, Tableau, and Power BI.
- Cloud Platforms: Familiarity with AWS, Azure, or Google Cloud is considered a plus.
- Ability to convey complex technical information effectively.
