Senior Banking Solutions Marketing Strategist
hace 7 días
The future of financial services is unfolding, and Oracle Financial Services is building a dream team. We're seeking a Banking Solution and Content Marketing Leader to join our SaaS banking practice.
As a key member of our dynamic and collaborative team, you'll be responsible for defining and building global marketing strategies, messaging, and go-to-market campaigns that bring the value of Oracle in the financial services industry to life.
You'll work closely with teams across Oracle, including sales, consulting, product development, business development, marketing, and partners, to support market growth and strategic direction for designated markets and segments.
Your key responsibilities will include:
- Developing and analyzing market data to identify trends and opportunities, and formulating strategic direction from customer insights, analysts, and market information.
- Collaborating with product, sales, and system architects to define industry solutions and the value they bring to clients.
- Creating messaging and content to fuel go-to-market activities by field marketing and sales colleagues around the world.
- Representing Oracle with industry advisory boards, industry associations, industry events, and customer groups.
- Creating the marketing plan for banking and building consensus across stakeholders.
Responsibilities include:
- Conducting industry strategic analysis, development, and orchestration, including the development of TAM, SAM, SOM, business cases, and competitive analysis.
- Creating and maintaining the annual industry segment campaign plan.
- Developing and socializing the industry narrative, messaging, and value propositions.
- Delivering compelling marketing strategies that instantiate Oracle's market value.
- Creating voice of the customer assets such as customer videos, references, use cases, and jointly developed marketing tactics and speaking opportunities.
- Developing a strong partnership with sales and presales to support sales enablement, campaigns, and pipeline generation.
- Collaborating with industry field marketing to execute industry solution-specific tactics.
- Driving partner co-marketing for related industry solutions.
Qualifications include:
- Broad knowledge of the banking industry.
- Experience in a leadership role in either solution development, banking technology sales, or consulting.
- Track record of developing compelling industry narratives and securing endorsement and commitment across all stakeholders.
- Ability to develop consultative and trusted advisor relationships with key stakeholders and customers.
- Ability to leverage business acumen to develop a compelling business case and value proposition.
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